How I helped a medical device company organise a successful summit during an international healthcare conference

The Problem

A leading medical device company was struggling to organize a high-impact summit during an international healthcare conference. Despite having a strong product portfolio, they faced challenges in:

• Defining a compelling agenda that aligned with the interests of diverse stakeholders.

• Identifying and securing credible speakers who could provide value and draw attendance.

• Managing the logistics of running a seamless event amidst a crowded conference schedule.

Without a clear strategy and expert support, there was a risk that the summit would fail to meet its objectives and deliver a return on investment.

My Approach

To address my client’s problem, I took a structured, collaborative approach:

1. Needs Assessment and Objective Setting: Worked closely with the client to define clear objectives, such as increasing brand awareness, showcasing thought leadership, and generating actionable insights.

2. Content Strategy and Agenda Design: Developed a compelling agenda focused on timely and relevant topics, ensuring alignment with the overarching conference themes. Incorporated diverse perspectives by balancing clinical insights, policy discussions, and patient stories to engage a broad audience.

3. Speaker Selection and Engagement: Identified and recruited prominent speakers, including clinicians, policymakers, and key opinion leaders. Prepared speakers with detailed briefing documents to ensure cohesive messaging and alignment with the summit’s goals.

4. On-site Engagement and Follow-up: Provided on-site moderation and support. Developed a post-event report with key takeaways, audience feedback, and recommendations for future initiatives.

The Result

The summit was a success because of:

• High Attendance: The event attracted over 150 participants, including key stakeholders from the healthcare ecosystem.

• Brand Visibility: The medical device company’s brand was prominently featured throughout the summit, enhancing their reputation as a thought leader in the industry.

• Stakeholder Engagement and Measurable Outcomes: The summit generated several follow-up opportunities, including partnerships with policymakers and invitations for future collaborations.

• Seamless Execution: The event ran smoothly, reflecting positively on the client’s professionalism and commitment to advancing healthcare innovation.

Read their experiences in their own words on the Testimonials page.